Turning green ideas

into reality

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where eco-friendly meets

Excellence

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About Us

“planet and people”

Reedkraft & Uphold Earth Private Limited strives to contribute

to the positive upbuilding of the “planet and people” in a sustainable manner which will empower all the stakeholders engaged in the process.

Uphold Earth engages in planet and people positive

projects, consultations, products value chain and strategy development. Environment, Social and Governance framework development consultations and supporting Institutions & corporates in ESG compliance is an important part of Uphold Earth.

Eco-Friendly Elegance

Reedkraft & Uphold Earth works on development environment friendly, sustainable, plastic alternative materials and products, with a special focus on natural and alternative fibers. Recycled cotton, jute- cotton combinations, bamboo, banana, water hyacinth are some of the fibers Uphold deals with handcrafted products, fibers, fabric, recycled & upcycled. Our collection of bamboo products embodies the ethos of eco-friendliness, offering you elegance without compromise.

Values and ethos

At the core of the company's ethos lies a deep commitment to sustainability. Bamboo, being a fast-growing and renewable resource, aligns perfectly with this value. The company could prioritize sustainable sourcing practices, ensuring that bamboo is harvested responsibly without causing harm to ecosystems or local communities.

Faith in God

Guiding actions with a strong belief in the divine.

People First

Prioritizing well-being and development of individuals.

Responsibility First

Emphasizing accountability and commitment to obligations.

Truth, Integrity & Moral Values

Upholding honesty, consistency, and ethical principles.

Empowerment of the Weak

Supporting and uplifting the vulnerable.

Generosity

Cultivating a spirit of giving and compassion.

Equity & Equality

Striving for fairness and justice, promoting equal opportunities.

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Sustainability

Join us in making eco-friendly choices the new standard

“ Sustainability” is taking the center stage in the business ecosystem and Uphold Earth partners with institutions in delivering sustainability goals achievement.

With a steadfast commitment to sustainability, we offer a diverse range of products that not only enhance your daily life but also promote environmental stewardship.

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Uphold strives to contribute to the better living of the people in a planet-sustainable manner by creating innovative products, services, and projects, thus contributing to a thriving community of people and a sustaining planet.